Clik here to view.
“This tastes horrid”“No it doesn’t”“No, you’re right, it’s delicious”
[posted by Martin] I just finished reading the rather excellent “Mad Men & Bad Men” by Sam Delaney, all about the rise and fall in the influence ad agencies had over political campaigns since 1979....
View ArticleClik here to view.
“Better Call Saul” in 13 pictures
[posted by Martin] As a copywriter, I don’t spend as much time as I should thinking about the way things look. When I do think about it, it’s generally to analyse how the visuals are contributing to...
View ArticleClik here to view.
Biggest Dove rip-off yet…
[posted by Martin] Since Dove unveiled “Real Beauty Sketches”, every client under the sun has been calling their agencies, asking for a tear-jerking 2 minute film where real-life people are surprised...
View ArticleNot another post about general election adverts…
[posted by Martin] …because we’ve had enough analysis of the ads for all the parties already. Benedict Pringle’s excellent blog is a good place to start. Instead, I just wanted to talk about the...
View ArticleClik here to view.
The power of negative advertising
[posted by Martin] I’m back. I often go for a while without blogging because I’m lazy and/or uninspired. This time, I had a good excuse. I was knocked off my bike by a car, and taken to hospital with 6...
View ArticleA “what’s the difference” brand game
What’s the difference between Compare The Market and Go Compare? Lurpak and Countrylife butter? Specsavers and Vision Express? Evian and Volvic? Tesco and Sainsbury’s? Natwest and HSBC? Andrex and...
View ArticleThe most popular magazine in the UK (no, it isn’t Campaign)
Quiz time: guess the top 3 print magazines in the UK. Clue: they’re all from the same category. OK, I’ll tell you. It’s TV Choice, What’s On TV, and Radio Times. Well done if you guessed it. I think...
View ArticleHow to do Banner Advertising (the clue’s in the name)
[posted by Martin] Hot on the heels of a couple of great posts by Scamp and Tom Goodwin, I wanted to jump on that bandwagon and pitch in with my own thoughts on digital advertising – or more...
View ArticleMcWhopper: why Burger King are the real villains
[posted by Martin] Burger King got the applause and McDonald’s got the boos this week, after BK suggested that they should put aside their differences for International Peace Day and produce a Big Mac...
View ArticleClik here to view.
Toilet cleaner irritates me.
[posted by Martin] I snapped this photo in my toilet last night. I’ve been looking at the bottle for weeks thinking the same thing, and I just couldn’t bear it any longer. Look: It’s the typography....
View Article
